Fieramilanocity 28 - 30 March 2014
MIART is a fair in which modern and contemporary art communicate constant references with explicit echoes; it affords a situation to grasp links between the past and present. miart 2013 will emphasize this aspect aspiring to work on the possibility of testing institutional strategies that differ from existing models, the aim being to set out along a path in which miart plays an active role in modern and contemporary production throughout the entire year, not just during the days of the art fair.
In this way, miart will turn into a recipient of contexts, nurturing structures and varied experiences that connect the cultural and economic fabric of Milan to leading international organizations. The sections of the fair and parallel events will be held with principal focus on the “crossing” of different disciplines, with the desire being to intercept the public from other areas. The goal is to find a suitable area in the field of communication between knowledge and a place of “trade” that is also a place for a real cultural experience, based on the theory of “the Economics of Experiences,” in which the production of goods and services is no longer sufficient, and the “experiences” offered become the basis of value creation.
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